DAVID MARHVELASHVILI
MEL, AUS
Reimagining
Shopping
Experience
A website that could support a transition from offline to online - one that performed well enough to make that shift viable, and felt true enough to the brand to carry it.
· UI/UX Design
· Shopify
· E-commerce
Richmond Futures is a Tasmanian not-for-profit organisation with 39 years of history supporting people facing mental health challenges and social disadvantage.
Richmond Futures is a Tasmanian not-for-profit organisation with 39 years of history supporting people facing mental health challenges and social disadvantage.
The work they do is serious, and the people they serve are often vulnerable.
The website needed to reflect that - accessible, clear, and human, while aligning with a rebrand the organisation had just completed.
The brief was focused: modernise the website, simplify navigation, and make the new brand identity feel at home digitally.
The work they do is serious, and the people they serve are often vulnerable.
The website needed to reflect that - accessible, clear, and human, while aligning with a rebrand the organisation had just completed.
The brief was focused: modernise the website, simplify navigation, and make the new brand identity feel at home digitally.
The Challenge
Redesigning a website for a mental health and social support organisation carries design responsibilities that purely commercial projects don't.
Redesigning a website for a mental health and social support organisation carries design responsibilities that purely commercial projects don't.
The audience includes people in difficult circumstances - which means clarity, tone, and accessibility aren't features, they're obligations. Every content decision, every navigational choice, and every visual element had to be considered through that lens.
Layered on top of that was the practical challenge of aligning a full website redesign with a rebrand that had just been completed - translating a new visual identity into a digital environment accurately and quickly, within a tight delivery timeline.
The risk with projects like this is producing something that looks modern but feels cold. The design had to be both.
The audience includes people in difficult circumstances - which means clarity, tone, and accessibility aren't features, they're obligations. Every content decision, every navigational choice, and every visual element had to be considered through that lens.
Layered on top of that was the practical challenge of aligning a full website redesign with a rebrand that had just been completed - translating a new visual identity into a digital environment accurately and quickly, within a tight delivery timeline.
The risk with projects like this is producing something that looks modern but feels cold. The design had to be both.
Old Website
Old Website
The Process
Information Architecture
Information Architecture
The existing site's navigation was restructured from the ground up. A new IA was developed to reflect how Richmond Futures' audience actually looks for support - organising services, resources, and information in a way that reduces cognitive load and gets people to what they need with as little friction as possible.
The existing site's navigation was restructured from the ground up. A new IA was developed to reflect how Richmond Futures' audience actually looks for support - organising services, resources, and information in a way that reduces cognitive load and gets people to what they need with as little friction as possible.
For an audience that may be in distress, that clarity is not a UX nicety. It matters.
For an audience that may be in distress, that clarity is not a UX nicety. It matters.
The Process
Design
Design
The visual design was built to honour the rebrand while translating it into a medium with its own requirements. Warmth, accessibility, and approachability were the guiding principles - a design that felt welcoming to someone arriving in a difficult moment, while remaining professional enough to serve the organisation's institutional relationships and funding stakeholders.
The layout was kept clean and uncluttered. Typography, spacing, and colour were used deliberately to create calm rather than noise. Content hierarchy was structured to surface the most critical information - crisis support, services, pathways to help - without requiring users to search for it.
The visual design was built to honour the rebrand while translating it into a medium with its own requirements. Warmth, accessibility, and approachability were the guiding principles - a design that felt welcoming to someone arriving in a difficult moment, while remaining professional enough to serve the organisation's institutional relationships and funding stakeholders.
The layout was kept clean and uncluttered. Typography, spacing, and colour were used deliberately to create calm rather than noise. Content hierarchy was structured to surface the most critical information - crisis support, services, pathways to help - without requiring users to search for it.
Delivery
Carefull approach
Carefull approach
The project was delivered within a tight timeline, requiring disciplined prioritisation across IA, design, and brand alignment simultaneously. Scope was managed carefully to ensure the core user experience was resolved completely before attention moved to secondary pages and content.
visit richmond futures
The project was delivered within a tight timeline, requiring disciplined prioritisation across IA, design, and brand alignment simultaneously. Scope was managed carefully to ensure the core user experience was resolved completely before attention moved to secondary pages and content.
visit richmond futures
Outcome
A modern, brand-aligned website that serves Richmond Futures' audience with the clarity and care the organisation's work demands.
A modern, brand-aligned website that serves Richmond Futures' audience with the clarity and care the organisation's work demands.
Navigation is intuitive, the brand identity is accurately represented in the digital space, and the overall experience reflects the warmth and professionalism the organisation has built over nearly four decades.
Navigation is intuitive, the brand identity is accurately represented in the digital space, and the overall experience reflects the warmth and professionalism the organisation has built over nearly four decades.
Delivery Context
Delivered by a single designer within a compressed timeline. The specific demands of designing for a mental health audience required a standard of care beyond typical web projects — balancing design quality, brand fidelity, and the real-world needs of people the site exists to serve, all at once.
Delivered by a single designer within a compressed timeline. The specific demands of designing for a mental health audience required a standard of care beyond typical web projects — balancing design quality, brand fidelity, and the real-world needs of people the site exists to serve, all at once.