DAVID MARHVELASHVILI
MEL, AUS
Systematic
Transformative
Unified
A complete brand rebuild for a Tasmanian digital agency — from identity system through to every touchpoint, internal tooling, and the team infrastructure to sustain it.
· UI/UX Design
· Brand Design
· Brand Identity
· Graphic Design
· Social Design
Office door & glass wall graphic
KingsDigital is one of Tasmania's leading digital agencies. When this engagement began, the brand did not reflect that standing - not in terms of where the company had arrived, and certainly not in terms of where it was heading.
KingsDigital is one of Tasmania's leading digital agencies. When this engagement began, the brand did not reflect that standing - not in terms of where the company had arrived, and certainly not in terms of where it was heading.
The existing identity had no social presence, no unified asset library, and no visual consistency across communications.
More critically, it no longer represented the people behind the business or the direction they were committed to. For an agency built on selling creative capability, that disconnect carried a real commercial cost.
This was not a refresh. It was a full rebuild — of the identity, the brand infrastructure, and the internal systems needed to sustain it.
The existing identity had no social presence, no unified asset library, and no visual consistency across communications.
More critically, it no longer represented the people behind the business or the direction they were committed to. For an agency built on selling creative capability, that disconnect carried a real commercial cost.
This was not a refresh. It was a full rebuild — of the identity, the brand infrastructure, and the internal systems needed to sustain it.
Old Branding
New Brand Teaser Animation
The Challenge
The business had evolved. The brand had not.
The business had evolved. The brand had not.
Everything client-facing existed in isolation — designed reactively, without a governing system or shared visual language.
The fragmented presence undermined confidence at exactly the moments it mattered most: in pitches, in first impressions, in the day-to-day experience of working with the agency.
The full scope — rebrand, website relaunch, touchpoint system, and internal Figma infrastructure — was carried by a single designer, alongside an active client workload.
Everything client-facing existed in isolation — designed reactively, without a governing system or shared visual language.
The fragmented presence undermined confidence at exactly the moments it mattered most: in pitches, in first impressions, in the day-to-day experience of working with the agency.
The full scope — rebrand, website relaunch, touchpoint system, and internal Figma infrastructure — was carried by a single designer, alongside an active client workload.
New Brand Release Animation
New Brand Website Gradient Animation
The Process
Discovery established direction, audience, and tone before any design decisions were made. The logo carries a considered logic: K, I, N, G mirror their positions on a keyboard, grounding the mark in the digital space the agency occupies.
Four primary colours mapped to the agency's core services. A 33-page brand guidelines document formalised the full system — giving the team the tools to make on-brand decisions independently.
The identity was extended across every surface: social media, proposals, contracts, invoices, email signatures, EDMs, apparel, banners, and office signage. The website was relaunched — modern, and designed to evolve.
A complete Figma ecosystem was built: a custom design system, project templates, proposal and report frameworks - structured so any file could be located in seconds.
Discovery established direction, audience, and tone before any design decisions were made. The logo carries a considered logic: K, I, N, G mirror their positions on a keyboard, grounding the mark in the digital space the agency occupies.
Four primary colours mapped to the agency's core services. A 33-page brand guidelines document formalised the full system — giving the team the tools to make on-brand decisions independently.
The identity was extended across every surface: social media, proposals, contracts, invoices, email signatures, EDMs, apparel, banners, and office signage. The website was relaunched — modern, and designed to evolve.
A complete Figma ecosystem was built: a custom design system, project templates, proposal and report frameworks - structured so any file could be located in seconds.
Outcome
Unified across every dimension
Unified across every dimension
The result was a brand unified across every dimension — not a collection of assets, but a coherent system delivering a consistent experience at every touchpoint.
The team approached pitches with greater confidence. The office environment shaped first impressions before a word was spoken. Social presence moved from inactive to consistently active. And the Figma infrastructure gave the agency speed and structure across every project that followed.
Every touchpoint — from a proposal document to a door sign — delivered the same experience. That uniformity, built from nothing, is the measure of the work.
The result was a brand unified across every dimension — not a collection of assets, but a coherent system delivering a consistent experience at every touchpoint.
The team approached pitches with greater confidence. The office environment shaped first impressions before a word was spoken. Social presence moved from inactive to consistently active. And the Figma infrastructure gave the agency speed and structure across every project that followed.
Every touchpoint — from a proposal document to a door sign — delivered the same experience. That uniformity, built from nothing, is the measure of the work.
Delivery Context
Delivered by a single designer alongside concurrent client work. The harder challenge was alignment: navigating business strategy, ownership vision, and the expectations of a modern brand identity required as much strategic judgment as craft.
Delivered by a single designer alongside concurrent client work. The harder challenge was alignment: navigating business strategy, ownership vision, and the expectations of a modern brand identity required as much strategic judgment as craft.